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Indian Institute of Management Lucknow or IIM-L was set up in year 1984 by the government of India, in the outskirts of historical and culturally vibrant city of Lucknow. IIM-L was aimed to be made a national level school of excellence in management sciences. IIM-L conducts a wide range of academic activities and interventions to ensure creation, dissemination, and application of management knowledge and practices. This effort helps IIM-L to reach near fulfilling its mission that is aimed at making IIM-L, "a global, socially conscious and integrated school of management, contributing towards management development, both in India and abroad."Time to time, IIM-L enters into collaborative arrangements with leading business schools and research centers in India, Canada, Europe, South and Southeast Asia. Programme at IIM Lucknow PGP Programme at IIM Lucknow: Post Graduate programme in Management is the flagship Programme of IIM-L This programme is aimed at preparing the senior lev...

Lucknow: In light of global economic cues, the Indian Institute of Management, Lucknow (IIM-L) recently concluded its Summer Placement for 2008. More than 110 organizations participated in the Summer Placements 2008 at IIM Lucknow ensuring ample choice for students of the Batch of 2010, the largest batch across all premier B-schools this year. Firms from across verticals demonstrated their confidence in the quality of students and reaffirmed their choice of IIM Lucknow as a preferred recruiting partner. IIM Lucknow continued to attract the best organizations in the banking and financial sector and these companies offered a wide spectrum of roles across functions to students. More than 32 percent students chose the financial sector as their preferred vertical. The major I-Banking / P.E. firms in this sector included Merrill Lynch, Barclays Capital, Baring Private Equity Partners, O3 Capital, 2i Capital, Seedfund, JP Morgan Chase, and Goldman Sachs. The other prominent participants were ...

Lucknow: Mr. Sudhanshu Vats, Vice President, Home-care at Hindustan Unilever Limited (HUL) conducted a marketing workshop at the Indian Institute of Management , Lucknow (IIM-L) recently. The three-hour-long session on "Challenges involved in the launch and development of a new product" provided students at IIM Lucknow a great opportunity to learn the key insights in the field of marketing. Mr. Vats started the session with a live case study that involved finding the strategy to revive the market share for VIM in the Utensil Cleaners market - the development that initiated HUL to launch Vim Liquid in the market. Today, the company enjoys leadership position in the Utensil Cleaners market. Students formed a group of eight and analyzed the case from different perspectives to arrive at different strategies that came very close to the actual strategies employed by HUL. Supplementing the case study with his insights, Mr. Vats explained HUL's strategy of targeting rural and urb...