Macmillan to popularise audio-video education
Macmillan Publishers India Ltd on Tuesday announced here a tie-up with Edurite Technologies, the Indian arm of the UK-based online education services company TutorVista, to introduce audio-video education in 18,000 schools across India. "Macmillan has a reach of 15,000 schools across India and Edurite has a reach of 3,000. Through this tie-up, we are trying to popularise audio-video education in these schools using a software - DigitAlly," Macmillan senior vice-president (sales and marketing) Alok Lahoti told reporters here. "This will help teachers to impart education through a combination of text, animations, videos and images, which will make it interesting for students," he added. Lahoti said the combination of Edurite's "technology-driven learning methods" and Macmillan's "proven strengths in providing quality content" and its "vast presence" will "do the trick" for Indian classrooms. "This venture is part of